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Shopify Plus Partner

Engineering-led growth for Shopify Plus.

For $2M–$50M GMV brands: migrations, custom apps, integrations and B2B builds, engineered to load fast and rank.
Shopify Partner since 2011.
  • $2M–$50MGMV brands
  • 100+Stores launched
  • 14+ YearsShopify experience
shopify plus Plus Partner
4.9 ★★★★★ From 76 Shopify reviews 4.8 ★★★★★ From 21 Clutch reviews

Why engineering-led growth

Most growth problems on Shopify Plus are engineering problems: slow pages, brittle apps, systems that don’t sync and sites that search engines and AI assistants can’t read. We fix the foundations first, then grow on them, as one team from audit to ongoing growth.

  • Fasterpages
  • Strongerapps
  • Moresales

TheGenieLab has been a Shopify Partner since 2011, with teams in Miami and Cardiff. Clients stay: Sister Jane since 2017, Anolaze for more than eight years. Our pricing is published: store builds from $2,400, custom apps from $3,500 and growth retainers from $700 a month.

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How we work: audit, build, integrate, grow

One method, one team. Start at any step, and we stay with you for the next round.

1. Audit

1. Audit

We review your store's speed, code, apps, SEO and data flows, and show you what holds growth back before anything gets built.

1. Audit Service
2. Build

2. Build

We build on Shopify Plus or migrate you from Magento, WooCommerce or BigCommerce, with rankings and data carried across. Builds from $2,400.

2. Build Service
3. Integrate

3. Integrate

We connect your ERP, 3PL and B2B workflows, and write custom apps for the jobs off-the-shelf apps can't handle. Apps from $3,500.

3. Integrate Service
4. Grow

4. Grow

We keep improving speed, conversion and visibility in Google and AI search every month, with the same team. Retainers from $700.

4. Grow Service

Long-term clients

Brands that stay with us for years.

View all work
Best Ever Pads Shopify store by TheGenieLab

Best Ever Pads

WooCommerce to Shopify with its pad builder rebuilt. Core revenue up 20%+ year on year.

View case study
Cosabella Shopify store by TheGenieLab

Cosabella

Multi-year Shopify Plus program across US and international stores.

View Case Study
Reel Salty Racks Shopify store by TheGenieLab

Reel Salty Racks

Shopify store built on the Impulse theme and customised to the brand's design.

View Case Study
Sister Jane Shopify store by TheGenieLab

Sister Jane

B2B wholesale and a custom resale marketplace on Shopify Plus.

View Case Study
The SōL Collective Shopify store by TheGenieLab

The SōL Collective

Ongoing UX, SEO and conversion work across their Shopify store and in-store POS.

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Woolery Shopify store by TheGenieLab

Woolery

BigCommerce to Shopify Plus before Black Friday, then beat the previous holiday season.

View Case Study
Shotkam Shopify store by TheGenieLab

Shotkam

Five international Shopify Plus stores, with CRO and custom integrations.

View Case Study
Itspearltime Shopify store by TheGenieLab

Itspearltime

Shopify Plus back office for consultant sales, with payroll automation.

View Case Study
Bonds Packaging Shopify store by TheGenieLab

Bonds Packaging

B2B-ready store with tiered pricing and automated shipping rules.

View Case Study
Noelle Salon Shopify store by TheGenieLab

Noelle Salon

295 thin pages rewritten into 10 that are ready for AI search.

View Case Study
Chimi Boss Blends Shopify store by TheGenieLab

Chimi Boss Blends

Redesign with an SEO and AI-search foundation. Organic clicks up 53%.

View Case Study

What our clients say

Rated 4.9 from 76 Shopify reviews

We've worked with The Genie Lab for over eight years, and I can wholeheartedly say they are great. Whenever issues have arisen, I’ve spoken directly with their CEO, Freddy, who is wonderful. He consistently ensures problems are resolved swiftly and to our satisfaction. Recently, when we acquired a sister company, they delivered an incredible website in just 14 days—it far exceeded our (high) expectations. We work with Chris as our Project Manager, then Sourabh as our main developer. Their UI/UX expert named Luke is fantastic, plus Umair is great with URL-related topics.

Stefan Hester • CEO, Anolaze

Store migration was completed on-budget and two weeks ahead of schedule. TGL has an awesome team and would recommend them to anyone looking to migrate to Shopify.

TheWoolery

Frankfort, KY USA

The Genie Lab has an exceptionally competent team with deep knowledge of all things Shopify. They expertly handled the monumental task of migrating my website from Magento 2 to Shopify. Despite the complexity of the project, their consistent communication and timely completion of every task made the entire process smooth. I highly recommend their services to anyone in need of an efficient and reliable Shopify partner.

Mike • Owner and Founder of Out-Grow

Working with Genie Lab has undoubtedly elevated our website—not just in terms of design, but with powerful functionality through custom app integrations that better align with how we connect with our customers and run our business. Fouzia, our web developer, is incredibly responsive, whether it’s a quick update or troubleshooting a little bug, she is always efficient in resolving what we need. In addition, their SEO guidance has been a huge asset. Christian has helped us optimize our site structure with thoughtful recommendations and site audits. It’s clear they care not just about the site, but about supporting our mission and helping us grow. If you’re looking to further customize your website, we would absolutely recommend GenieLab!

Kiersten • Owner, The Sōl Collective

Michale Tarr and Christian Behier from The Genie Lab have been excellent to work with. They took on a very arduous task of migrating our website from a Magento platform to the Shopify platform. Our website had many issues and the migration was like fitting a square peg into a round hole, however they and their team accomplished the task. The new site looks better, runs faster and has a better SEO. I would highly recommend The Genie Lab, Michael, Christian and their team to anyone who wants reliable and professional help with their website.

Neal E. Jarest • CEO, Opulence of Southern Pines, LLC

Genie Lab has been incredible. They worked closely with me to bring my vision to reality. We had an extremely specific goal and needed functionality built that I had not been able to find with out-of-the-box shopify apps. The team communication was great, throughout the process we had weekly calls and updates as things were getting completed. We've continued to build out the app and they're been incredibly supportive, informative and effective the entire process. I Highly recommend working with Genie Lab if you are considering creating a custom application

Jay Duquette • CEO, Elev808designs.com

TheGenieLab executed to the requirements with precision all the while delivering a high performance site with great merchandising qualities. The site covers features using a custom theme and a Shopify App to manage clients for B2B. Mike is a pleasure to work with, and will get things done. SIC Cups will continue to seek their services going forward.

CEO, SICCUPS.com

TheGenieLab successfully met all the goals of the project. The client was impressed with the team's first-class technical capabilities and expertise. TheGenieLab demonstrated excellent and clear project management and was very easy to deal with, making for an excellent working relationship.

David Meacher • Owner, Bonds Packaging Limited

TheGenieLab consistently exceeds our expectations by going above and beyond the basic requirements. They offer a comprehensive range of support for our business, providing valuable ideas and constructive feedback tailored to our needs. Their commitment to understanding our challenges and helping us navigate them is truly commendable. I genuinely appreciate the dedication and patience you've demonstrated in working with us, as it has made a significant positive impact on our success.

Renata Aurea • CEO, MIMAS HOME DECOR LLC

“We very much believe that our new website will enable us to achieve our business goals. The transition from the old site to the new was smoother than we could ever have hoped for.”

Emily Stewart • CEO, ShotKam

I recently had the pleasure of working with The Genie Lab to build our Shopify site, and they have truly gone above and beyond my expectations. What I initially thought would be a simple e-commerce launch revealed itself to be a complex project with numerous behind-the-scenes setups that I hadn't anticipated. Thankfully, The Genie Lab came fully prepared to tackle every challenge that arose.

Their expertise and professionalism were evident from the start. The team excelled in communication, keeping me informed at every stage and ensuring the project stayed on track. They meticulously handled all the little details that make a website not just functional but truly successful.

I'm incredibly grateful for their dedication and hard work. If you're seeking a partner who delivers exceptional service and exceeds expectations, I wholeheartedly recommend The Genie Lab. They have made our website launch a seamless and rewarding experience.

Kimberly • Cofounder & EMS Training Specialist

Had a GREAT experience working with Genielab. Super knowledgeable team and always with good disposition to help make things happen. They have a full team with devs for frontend, custom apps, etc. Thank you so much GenieLab!

ALEXIS B • Founder, Bareful

"Working with TheGenieLab has been a blast, they are very patient especially since we had many requirements and changes throughout. The turnaround time for the app was fairly quick, as well as their support."

CEO • Smartliner USA

"Great communication and the work was excellent. After being told no by a few others they were able to get the job done! Will be using them for Shopify development in the future!"

George Ramos • CEO, No Live Bait Needed

I’m a repeat customer because their communication is easy and responsive—my #1 priority when outsourcing. They deliver on promises, meet deadlines, and price fairly.

Bodystry

The Genie Lab is to notch company. I found them on Shopify experts and have used them for a few projects over time on a few sites. I'll continue to work with them. They are very fair with pricing, excellent with communication, and stand by their work. They are also experts in AI and up to date regularly of how it can help them help me in reducing costs. I highly recommend them. Honest, knowledgable, cutting edge development.

Kestrel AU

I have been working with Genie Lab for 5 months now. My website had crashed and I needed a landing page put up quickly, and then to develop a completely new site. It was a lot of work on both ends, me providing the content etc. and Fouzia building out the site from the theme we picked. I am SOOO happy with the outcome.

Wellness Architecture

Fouiza and Chris were very accommodating. Fouiza created a beautiful website and I can’t wait to start selling on Shopify! They were easy to get along with and always available when I needed them.

Catherine-Rose Raffaele • CEO, Raffaele Art

"Wanted a custom page for our new collection. Great communication during the process and did the job in under 7 days. Will be using again for sure."

Sebastian Agace • CEO, Alma De Ace

The project was handled professionally and met all expectations.

Slim Blvd
Read all 76 Shopify reviews

Moving to
Shopify Plus?

We migrate stores from Magento, WooCommerce and BigCommerce
with products, customer data and search rankings carried across.
Tell us where you are today and we'll map the move.

The stack behind your store

Shopify Plus at the core, connected to the email and operations tools
your business already runs on. We also migrate stores
off BigCommerce, WordPress and Wix.
Experts in Shopify Plus Technology
Experts in Shopify Technology
Experts in Woocommerce Technology
Experts in AWS
Experts in Bigcommerce Technology
Experts in Wordpress Technology
Experts in Wix platform
Expers in Mailchimp integration - Email Marketing
Mastering Brightpearl to Power Your Business
See our full tech stack

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