Easy & Affordable Ways To Ace Shopify Email Marketing

Did you know that email marketing can deliver an average ROI of $36 for every $1 spent? However, the difference between campaigns that convert
and those that fall at often comes down to the strategies you use. From automation that saves you time to segmentation that speaks directly to your customers, the right email marketing can transform your store’s reach and protability.

Let’s explore the top Shopify email marketing strategies of 2025 and how they can help you build stronger customer connections, drive repeat
business, and achieve your eCommerce goals.

Why Is Email Marketing Important for Your Shopify Store?

Email marketing remains one of the most cost-effective and impactful ways to engage with both potential and existing customers. Its relatively low cost and high return on investment (ROI) make it an essential tool for any eCommerce business. Here’s why it’s important:

1. Cost-Effective with High ROI

Unlike many marketing strategies that require hefty budgets, email marketing delivers results without breaking the bank. A well-executed campaign
can yield impressive returns.

2. Personalization at Scale

Email marketing empowers businesses to connect on a personal level. By analyzing customer preferences, behaviors, and purchase histories, you
can craft tailored messages that speak directly to individual needs and target specic customer segments.

3. Data-Driven Optimization

Tracking and analyzing performance metrics like open rates, click-through rates, and conversion rates is effortless with Shopify-integrated tools to
track campaigns on your dashboard.

4. Efciency Through Automation

From welcome sequences to abandoned cart reminders and post-purchase follow-ups, automated workows, which are turned on by default, keep
your store top of mind without requiring constant manual effort, including integrating your newsletter.

5. Enhanced Retention and Growth

Regular, well-targeted emails strengthen your brand's connection with customers, leading to increased retention and sustainable growth, especially
when you capture details like phone number for better communication.

Should You Use Shopify Email Marketing or a Third-Party Service?

Shopify Email Marketing offers a streamlined, all-in-one email marketing solution that integrates seamlessly with your store, allowing for effective marketing campaigns. For many small to medium-sized businesses, it’s an excellent choice due to its ease of use, affordability, and direct connection to Shopify’s ecosystem.

However, for advanced marketing needs—such as highly sophisticated automations, in-depth A/B testing, or content-heavy campaigns—third-party platforms might offer the additional exibility and power you need. The decision ultimately hinges on your store’s specic requirements: Choose Shopify Email if simplicity, cost-effectiveness, and core functionality are your priorities.

Opt for a third-party service if you require advanced customization, broader integrations, or more granular campaign management.

Tip: Start by evaluating your current goals, marketing needs, and available resources. The ideal solution is the one that aligns with your business strategy and helps you build an email marketing system that delivers results efciently.

To ensure your email marketing efforts yield maximum results, it’s essential to follow proven strategies that enhance engagement, improve conversions, and build lasting customer relationships. Here are the best practices to elevate your Shopify email marketing game:

1. Build and Segment Your Email List

Encourage Sign-Ups: Use strategically placed sign-up forms, pop-ups, or banners on your Shopify store to capture visitor email addresses. Incentives like discounts, free shipping, or exclusive content can boost sign-up rates.

Segment for Relevance: Divide your audience into targeted groups based on factors like purchase history, browsing behavior, demographics, or location. Segmentation allows you to craft tailored messages that resonate with specifc customer needs.

2. Personalize Your Email Content

Use Customer Data: Use Shopify's integration to include personalized elements like customer names, recommended products, or order history in your emails.

Dynamic Content: Adjust email visuals and offers dynamically based on the recipient's preferences or actions, such as abandoned cart items or previous purchases.

3. Focus on Mobile-Friendly Design

Responsive Emails: Ensure your emails look great on all devices, especially smartphones, as a majority of users open emails on mobile.

Clear and Concise CTAs: Use bold and direct call-to-action buttons that are easy to tap on small screens.

4. Implement Automation for Effciency

Welcome Emails: Automatically greet new subscribers with a series of emails introducing your brand and popular products.

Abandoned Cart Emails: Remind customers of items left behind, often with discounts or free shipping to encourage checkout. Post-Purchase Follow-Ups: Engage customers after their purchase with thank-you emails, requests for reviews, or recommendations for complementary products.

5. Test and Optimize Regularly

A/B Testing: Experiment with different subject lines, visuals, layouts, and CTAs to identify what resonates most with your audience.

Analyze Metrics: Monitor open rates, click-through rates, and conversion rates to assess performance and make data-driven improvements.

6. Maintain a Consistent Schedule

Find the Right Frequency: Avoid overwhelming your audience with too many emails, but also ensure regular communication to keep your brand top of mind.

Optimal Timing: Test different days and times to fnd when your audience is most likely to engage with your emails.

7. Stay Compliant with Email Marketing Laws

Obtain Consent: Use double opt-ins to confrm subscribers genuinely want to receive your emails.

Include Unsubscribe Links: Make it easy for customers to opt out of your emails to comply with GDPR, CAN-SPAM, and other regulations.

Respect Privacy: Avoid sharing or misusing subscriber data to build trust and credibility.

How to Set Up Shopify Email Marketing?

Setting up email marketing for your Shopify store is easy, especially with the built-in tools Shopify offers. To help you get started, here’s a step-by-step guide to ensure you follow the best practices for email marketing success:

Step 1. Get Started with Shopify Email Marketing

Shopify Email Marketing offers an integrated, user-friendly tool directly within your Shopify admin, making it simple to launch campaigns.

Install Shopify Email: Go to the Shopify App Store, search for "Shopify Email," and click Add App. Once installed, navigate to Marketing in your Shopify admin to access the email tool.

Activate Shopify Email: Once the app is installed, activate it to begin creating campaigns directly within your store. Shopify Email is a great choice for small to medium-sized businesses looking for a seamless solution with direct integration.

Step 2. Build Your Email List and Segment Subscribers

Your email list is the foundation of your campaigns. Building and maintaining a segmented list ensures better engagement, as each subscriber will receive targeted, personalized content.

Use Pop-Ups and Forms: Collect emails through pop-ups, sign-up forms, and newsletters that encourage visitors to subscribe.

Enable Segmentation: Segment your audience based on behaviors and demographics to send more relevant emails. For example, you can target frst-time customers, high spenders, or those who recently abandoned a cart.

Step 3. Design Your First Email Campaign

Shopify Email offers pre-designed templates that make it easy to get started. Customize your templates to align with your brand’s tone and aesthetics.

Choose a Template: Shopify provides several templates for newsletters, promotions, and product updates, which are fully customizable.

Personalize Content: Use dynamic content, such as product recommendations or customer names, to make your emails more engaging.

Personalization creates a better connection with your customers.

Preview and Test: Always preview your email and send test versions to yourself to ensure they look great across different devices.

Step 4. Monitor Email Performance with Analytics

Once your campaigns are live, it’s essential to track their performance to refne your strategy. Shopify Email provides built-in analytics to help you measure your campaigns’ effectiveness.

Track Key Metrics: Keep an eye on open rates, click-through rates, conversions, and revenue generated from campaigns.

Optimize Based on Data: Use the performance insights to adjust your campaigns. Test different subject lines, images, and CTAs to fnd what resonates best with your audience.

Also read, our blog on how to use email marketing effectively for your business needs!

Top 15 Shopify Email Marketing Tools in 2025

Here’s a breakdown of the top email marketing tools for Shopify, categorized by what they’re best for, their standout feature, and a concise overview.

1. Privy

Privy simplifes lead capture and email marketing with customizable tools. It integrates seamlessly with Shopify and supports SMS marketing to enhance customer engagement.

• Best For: Beginners and small businesses seeking an all-in-one marketing platform.
• Best Feature: Easy-to-use pop-ups and email templates.

2. Omnisend

Omnisend tool excels at delivering personalized campaigns with detailed performance tracking.

• Best For: Mid-sized to large businesses needing advanced automation.
• Best Feature: Multi-channel campaigns (email + SMS) with robust segmentation.

3. Klaviyo

Klaviyo uses data integration with Shopify to create hyper-targeted campaigns, ensuring maximum ROI.

• Best For: Data-driven marketing and scaling businesses.
• Best Feature: Predictive analytics for customer behavior.

4. Mailchimp

Mailchimp offers reliable email automation and segmentation with pre-built templates, perfect for beginners.

• Best For: Startups and small businesses on a budget.
• Best Feature: A free plan with essential features and analytics.

5. Drip

Drip uses customer insights to create highly personalized campaigns, enhancing conversions.

• Best For: Ecommerce brands focused on personalized, behavior-driven marketing.
• Best Feature: Advanced segmentation and dynamic content.

6. ActiveCampaign

ActiveCampaign supports detailed workfows and multi-channel communication for scalable growth.

• Best For: Medium to large businesses with complex marketing needs.
• Best Feature: All-in-one platform with email, CRM, and automation.

7. Brevo (Sendinblue)

Brevo integrates well with Shopify, offering automation and real-time analytics.

• Best For: Small businesses looking for multi-channel marketing.
• Best Feature: Affordable email, SMS, and live chat features.

8. Kit

Kit focuses on building relationships through tailored email campaigns, ideal for content creators.

• Best For: Creators and personal brands.
• Best Feature: Simple tagging and product promotion features.

9. AWeber

AWeber makes email marketing accessible with Shopify integration and robust analytics.

• Best For: Small to mid-sized businesses seeking simplicity.
• Best Feature: A vast library of templates and automation tools.

10. Constant Contact

Constant Contact provides easy-to-use tools for creating and automating email campaigns.

• Best For: Email marketing newcomers.
• Best Feature: Drag-and-drop email editor with event promotion tools.

11. SmartrMail

SmartrMail combines simplicity with powerful automation for ecommerce-focused email marketing.

• Best For: Shopify stores focused on upselling and cross-selling.
• Best Feature: Automated product recommendations in emails.

12. MailerLite

MailerLite offers essential email marketing features with seamless Shopify integration.

• Best For: Budget-conscious businesses.
• Best Feature: Intuitive interface and affordable pricing plans.

13. Campaign Monitor

Campaign Monitor helps businesses stand out with beautiful email designs and performance tracking.

• Best For: Brands emphasizing design and aesthetics.
• Best Feature: Drag-and-drop email designer for visually appealing campaigns.

14. HubSpot

HubSpot combines email marketing, CRM, and automation for comprehensive campaign execution.

• Best For: Growing brands needing an all-in-one CRM and marketing solution.
• Best Feature: CRM integration for holistic customer data management.

15. Smile.io

Smile.io enhances customer retention with loyalty rewards that integrate seamlessly into email campaigns.

• Best For: Stores focusing on loyalty and rewards programs.
• Best Feature: Gamifed customer engagement and automated rewards.Quick Recap of Tools

Leave the Tech to Us—Boost Your Shopify Store’s Performance

Running an online store on Shopify, and exploring options in the Shopify app store, is no easy task. From optimizing your theme for better user experience to managing complex app integrations, it’s easy to feel overwhelmed by the technical demands of your business.

Constantly troubleshooting bugs, making design changes, or migrating from another platform can take away valuable time from growing your business and serving your customers.

Let The Genie Lab Be Your Partner in Shopify Success.

At The Genie Lab, we specialize in creating powerful, secure, and high-performing Shopify stores that help boost your sales and conversion rates. As certifed Shopify experts, we bring years of experience working with businesses of all sizes—from startups to global brands. Whether you need custom Shopify apps, API integrations, or help with theme design, we are here to ensure your Shopify store operates smoothly and effciently.

Stop wasting time on technical challenges. Let us handle the development work so you can focus on growing your business. Contact us today!

Conclusion

When choosing the right Shopify email marketing strategies, it’s important to remember that success isn’t just about selecting a platform with the most features—it’s about selecting one that aligns with your specifc business needs and growth goals. While all the strategies we’ve covered offer powerful capabilities, the key is to focus on what will truly beneft your business.

If you’re a small business, you may prioritize ease of use and affordability, while larger enterprises might need a tool with advanced automation and in-depth analytics. Think about the aspects of your marketing strategy that need the most attention:

• Are you struggling with list segmentation?
• Do you need to automate your workfows to save time?
• Or are you looking for more personalized customer interactions to build loyalty?

The best email marketing tool will help you streamline your efforts, whether it’s by driving better engagement through targeted campaigns or improving your customer retention with sophisticated automation, like your own email marketing app and top email marketing platforms. Take the time to test out a few tools, assess how well they integrate with your Shopify store, and align them with your long-term business objectives.

Frequently Asked Questions

How much does Shopify charge per email?

Shopify's email marketing app is free for users on all plans, and you're charged only when you send a campaign through the email app. Costs vary based on the number of recipients, starting at $0.001 per recipient. Additional fees may apply for certain features or services.

Is Shopify email as good as Mailchimp?

When comparing Shopify email with Mailchimp, consider factors like ease of use, pricing, features, and terms of use. Shopify is integrated for seamless e-commerce email marketing, while Mailchimp, as an email marketing provider, offers more advanced automation and segmentation tools. Both have strengths; choose based on your specifc needs.

What is the best email platform for Shopify?

When choosing the best email platform for Shopify, consider seamless integration with the platform, user-friendly interface, automation features, and robust analytics. Top choices include Klaviyo, Omnisend, and Privy. Each offers unique benefts tailored to e-commerce needs.