TheGenieLab Blogs

A well-designed integrated app can have a significant impact on your user base. With an integrated app, you can easi...

When it comes to running an eCommerce store, you need to have a good mindset and marketing chops. This means ensurin...

New tools are being offered to storeowners for some self-maintenance when updating their marketing for their home pa...

For new businesses, the online store has to break through the competitive crowd, and the identity it needs to bring ...

 A high bounce rate can be an online store killer, and as your traffic demonstrates that it isn't liking what it se...

In recent times during the Fall of 2022, companies have had to work harder to drive conversions to their online sto...

Regardless of how you acquire your audience on your website, the marketing funnel takes your buyers through the most ...

Many online store owners look to A/B Testing to help them decide on key marketing strategies and techniques to incr...

When most businesses have strived to ensure a good online presence given the 2020 Pandemic it can be challenging to d...

We at TheGenieLab work within an Agile framework, and it's important for everyone involved to know what this defines ...

Not to be confused with Mobile Apps, Custom Web Apps are specific to your store and business model when clients are e...

Shopify offers an amazing platform for both novice and experienced eCommerce owners, each with its own products, stra...