New York Fashion -B2C Shopify Theme

Free

A fashionable, feature rich theme designed for luxury brands

Developer

TheGenieLab
Get Free Theme View Demo

Last updated Jan 2, 2025
Version 1.0

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Features
Enhancement
Reviews
Support and documentation

Features

  • Description
  • Use For
  • Benefits
  • Placement

Ticker

  • Description
    A continuous scrolling bar text feature is a design element that displays a horizontally scrolling message or text on a web page.
  • Use For
    Announcements
    Alerts
    News updates Promotions
    Any important information
  • Benefits
    Quick visitors notice
    Aesthetic Appeal
    Save Space
    Versatility
  • Placement
    Can be enabled on any landing page

Shop the Look

  • Description
    Allows customers to shop complete outfits as seen in curated images or lookbooks
  • Use For
    Interactive Lookbooks
    Product Bundling
    Dynamic Product Linking
    Outfit Suggestions
  • Benefits
    Inspiration for Shoppers
    Increases Average Order Value (AOV)
    Better Product Discovery
    Enhanced User Experience
    Brand Storytelling
  • Placement
    Can be enabled on any landing page

Blogs Collage

  • Description
    It presents blog articles in a collage-style grid that’s ideal for showcasing blog content visually on a fashion website
  • Use For
    Aesthetics and storytelling
    Dynamic Content Integration
  • Benefits
    Inspires Visitors
    Drives Traffic
    Boosts Brand Identity
    Increases Conversions
    Improves SEO
  • Placement
    Can be enabled on any landing page

Image Text Symmetrical Poster Grid

  • Description
    It combines images with text overlays or blocks in a grid layout, creating a modern, engaging design.
  • Use For
    Visually appealing content showcase
    Featured  Collections
  • Benefits
    High-Quality Images
    Clear, Concise Text
    Consistent Branding
    Call-to-Actions for quick shop
  • Placement
    Can be enabled on any landing page

Image Video Asymmetrical Grid

  • Description
    It is a modern web design feature that blends images and videos in an irregular, dynamic grid layout.
  • Use For
    High Visual Impact
    Storytelling Potential
    Showcases Versatility
    Interactive Engagement
    Increased Dwell Time
  • Benefits
    High Visual Impact
    Storytelling Potential
    Showcases Versatility
    Interactive Engagement
    Increased Dwell Time
  • Placement
    Can be enabled on any landing page

Portfolio Landing Page

  • Description
    It combines images and videos is a powerful way to showcase creative work, brand campaigns, or collections in an immersive and interactive format.
  • Use For
    High quality visuals
    Creative work
    Brand campaigns
    Collections 
    Gallery
    Project detail pages
  • Benefits
    Showcases Versatility
    Enhances Storytelling
    Engages Visitors
    Boosts Conversions
    SEO Advantage
  • Placement
    Can design any other pages using the same template and sections

Our Story Page

  • Description
    It is an essential source of information for anyone who wants to know more about your business.
  • Use For
    Provides information about a company, organization or an individual
    Brand's story,
    Share your vision or mission,
    Introduce team members
    Outline your history and achievements
  • Benefits
    Brand recognition
    Leave a Good First Impression
    Build Credibility
    Generate Leads and Conversions
    Increase Your Search Traffic
  • Placement
    Can design any other pages using the same template and sections

Advance FAQ Page Layout

  • Description
    It essentially prioritises a clean, intuitive interface that allows users to quickly locate the information they need.
  • Use For
    Knowledge Base Integration
    User-Submitted Questions
    Chatbot Integration
  • Benefits
    Increase your online visibility
    Reduce the time your employees need to answer simple questions.
    Provide quick information to help customers
    Improve your customer's experience
  • Placement
    Can design any other pages using the same template and sections

Enhancement

  • Amendment
  • Description
  • Used For
  • Benefits
  • Placement

Floating Transparent Header

  • Amendment
    Added header transparency setting
  • Description
    A floating transparent header is primarily used to showcase the background content of a webpage by making the header partially or fully transparent
  • Used For
    Visually appealing and immersive experience
    Modern design element
  • Benefits
    Focus on content
    User experience
  • Placement
    Homepage, other landing page with hero sections

Slideshow/ Hero Banner Section

  • Amendment
    Added settings for arrows and pagination position and design
  • Description
    The obvious arrows of the hero banner provides a quick and easy method to showcase multiple ongoing news or announcements.
  • Used For
    Welcomes visitors to a webpage
    Some kind of message/ messages
  • Benefits
    Reinforce your brand's message and add visual interest
    Enhance customer experience
  • Placement
    Homepage, other landing page with hero section

Featured Collection Section

  • Amendment
    Added settings for arrows position and design
  • Description
    The obvious arrows of the featured collection enhances the user experience
  • Used For
    Display Featured Collection of products
    Showcase Featured Blogs articles
  • Benefits
    Enhance customer experience
    Add visual interest
  • Placement
    Can be enabled on any landing page

Video Section 

  • Amendment
    Content positions
    Button Call to action
    Content Background transparency settings
  • Description
    It is providing context, emphasizing key points, and improving overall viewer comprehension.
  • Used For
    Visual cues aid in conveying information and ensure your message is clear and concise.
  • Benefits
    Enhance engagement and increase viewer retention
  • Placement
    Can be enabled on any landing page

Testimonials Section

  • Amendment
    Background color settings
    Text color settings
    Arrows and pagination settings
  • Description
    The purpose of an effective testimonial is to leverage your existing customers as social proof to convince prospective customers to pick you.
  • Used For
    Customer reviews
  • Benefits
    Enhance customer experience
    Add visual interest
    Build Credibility
  • Placement
    Can be enabled on any landing page

Contact Us Form Section

  • Amendment
    Add content block next to form
  • Description
    A contact us form with key contact information in order to keep track of all the inquiries made by your website visitors.
  • Used For
    Handy Contact Details
    Quick Customer communication
  • Benefits
    Lead generation captures potential customer information, enables seamless communication with visitors, reduces spam in your inbox, improves user experience, organizes feedback collection, and builds trust with potential clients by offering a clear and accessible way to reach out
  • Placement
    Can be enabled on any landing page

Text with Icon Section

  • Amendment
    Settings for column background color change
    Icon style change
    Column rounded settings
  • Description
    This section showcase some important features or services of the business to facilitate operations efficiently
  • Used For
    Key notes
    Benefits
    Main features/services
  • Benefits
    Increased visibility and reach through organic traffic, improved customer service with readily available information, enhanced brand credibility, easier lead generation via contact forms, better customer engagement through interactive content, streamlined navigation for user-friendly access, and cost-effective marketing opportunities through online platforms.
  • Placement
    Can be enabled on any landing page

Footer Section

  • Amendment
    Setting for social icons below newsletter
    Collapsible menus for mobile
  • Description
    Displaying social icons close to newsletters may increase more customer engagement
  • Used For
    Show your presence on Social Media
  • Benefits
    Increased audience engagement, improved brand visibility, easier access to social media profiles for visitors, potential for gaining more followers, stronger customer connections, and opportunities to encourage content sharing across various platforms.
  • Placement
    Main key element of the web page

Contact Us Page Form Section

  • Amendment
    Add content block next to form
  • Description
    A contact us form with key contact information in order to keep track of all the inquiries made by your website visitors.
  • Used For
    Handy Contact Details
    Quick Customer communication
  • Benefits
    Lead generation captures potential customer information, enables seamless communication with visitors, reduces spam in your inbox, improves user experience, organizes feedback collection, and builds trust with potential clients by offering a clear and accessible way to reach out.
    Increase SEO
  • Placement
    On contact us page only

Collection Template Banner Section

  • Amendment
    Added video setting
  • Description
    Adding a video makes in products listing page enhances your brand to appear more authoritative.
  • Used For
    Products Specific videos
  • Benefits
    Increased customer engagement, better product understanding, higher conversion rates, improved brand perception, and a more immersive shopping experience.
  • Placement
    On collection landing page only

Mega Menu

  • Amendment
    Added images in mega menu
  • Description
    Adding images to a mega menu is a smart solution to improve the navigation of your website.
  • Used For
    Key Products marketing
    Quick Links
    Events
    Featured Collections
  • Benefits
    Making the menu more visually appealing
    Helping users visualize and compare products
    Improving click-throughs and conversions
    Improving SEO rankings
  • Placement
    Main key element of the web page

58 reviews

98% positive

  • 39
  • 0
  • 0

Vybe Percussion

Dec 11, 2024

All around great job designing and building our site! The team was able to implement our direction very well and make changes/adapt as we progressed through the project to launch. Communication was very good and organized well.

Mall of SA

Jan 11, 2024

The job was a redesign, they did great more than we expected. We recommend working with them.

SouthOrd

Mar 01, 2023

We truly enjoyed working with Michael. He is very knowledgeable about Shopify. He listened to all of our ideas and concerns, and was able to answer all of our many, many (many!) questions. He really put us at ease with his patience and expertise. The site turned out beautifully, and the transition from our old site to our new site was seamless. We would absolutely recommend the services of Michael and The Genie Lab, and will be keeping their contact information close-at-hand for any web design projects we have in the future!

This theme is supported by Krown Themes

About

121 Alhambra Plaza, Suite 1000 Coral Gables, FL 33134, USA +1 305-762-0130

Release notes

Version 1.0 January 1, 2025

Stores using Pipeline

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Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $380 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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